If you are not familiar with the term data matching solution, you probably wonder what it means.
Data matching details efforts to relate two sets of gathered data referring to the same thing.
The record or reports normally originate from various sources and do not feature a common data identifier.
The reason why data matching solutions are useful for businesses is that they help find duplicate reports in a solo database.
Featuring this tool in your management framework helps eliminate the negative effects of duplicated or bad data.
Finding and linking this data across multiple networks is challenging and tedious.
Because data matching issues do not have a set of data with matches across an analyzed database, businesses cannot tackle the problem with a supervised algorithm.
Examples of Data Matching:
To get a better understanding of data matching, below are some relevant examples.
1. Mailing lists
Numerous enterprises have immense customer mailing lists that are likely to feature duplicates.
Data matching solutions help merge similar records and eliminate multiple reports and dirty data.
If you wonder where you can get these services, look for agencies such as Troparé. This solution helps keep things in order and up to date.
2. E-Commerce
It is one of the many fields that has experienced drastic growth.
It is normal for shopping networks to feature similar products from multiple stores.
Names of goods can vary depending on the stores. Data matching is useful during such an event.
3. Computing and Healthcare
By identifying multiple duplicates of data, it is easy to minimize the storage use and data transfers over networks that feature deduplication algorithms.
Medical statements and reports are useful in observing the effects of various treatment options on patients.
When dealing with medical records, privacy is the main concern for many people.
It is the reason data matching is crucial. It helps eradicate attributes that expose clients’ information.
If medical records land in the wrong hands, it’s unpredictable what someone can do with the information.
4. Fraud Detection Online
This is one of the popular vices online that continues to rise yearly.
Since many individuals consider using the wrong details to stay anonymous while online, this habit is what helps online fraudsters thrive.
Data matching eliminates the presence of false information since it is easy to identify each individual’s information.
To avoid inconveniences while online, you need to maintain the correct data.
5. National Census
Census activities require the government to collect and gather numerous data on their database.
Nonetheless, the chances of having duplicate data are high and this can contribute to false results.
Data matching grant governments the opportunity to generate statistically correct records.
This data is also useful when governing bodies want to strategize and plan for their citizens.
The five examples above show how data matching solutions can help businesses. So, why should I seek a data matching solution?
Reasons for Data Matching:
If you own a company, here are some reasons to get a data matching solution:
1. Work with Trustworthy Data
When information is not accurate, the chance of making effective changes to your business are low. For example, reaching the right target audience will become an issue.
This is because many systems rely on data to generate reports to improve productivity and business.
2. Prepare Data for BI (Business Intelligence)
As a business owner, you should be aware of the importance of BI for your enterprise since data needs to meet specific requirements before serving as useful.
Since business intelligence relies on reliable data collection, and you will need a data matching solution to ensure that everything is accurate and up to date.
Data matching solutions automate means of gathering the raw content through various layers, profiling, cleansing, and merging duplicates for accurate insights through analytics.
It is the reason why it is necessary for data preparation.
Conclusion
Data matching grants those with large data to get better results from precise searches.
In some cases, specialists argue that data matching can serve in a threatful manner to personal privacy.
However, what the solution has to offer is worth looking at than what it doesn’t.
The information above summarizes what data matching is and why enterprises should consider a data matching solution for their operations.
I hope the details above help shed light on data matching tools and their essence.
0 Comments