After you have finally opened the business you have been dreaming of, you realize that it does not stop there. You need to do something to promote it and need people to know more about you online. So you decided to have your own business website but it just feels so overwhelming. How will you even start?
It is indeed a correct move to have your website as it is now considered to be essential in growing a business. It can be your greatest asset online, can help build your name and be an avenue for people to contact you easily.
Though it may take some of your efforts, time, and sometimes patience, if you are able to do it right, it will be one of the greatest investments you can do for your business.
Tips for Building a Business Website
Start with your goal
What is your primary goal in building your website? Will it serve as your online selling platform? Are you building it to increase your sales or generate more leads or just to improve your brand awareness?
Whatever your goals are, it should be the basis and foundation of why you are building your website. Your goal should be smart, concise, and measurable, check this eCommerce trends report.
Setting your objectives clear will help you with your analytics in the long run. A website without a clear and definite goal will not function to its full potential and will only cost you money and time.
Know your Unique Selling Points
Your unique selling proposition or points makes your brand stand out amidst the competition. Even if your product or services can be found anywhere else, having your USP sets you apart from everybody else.
It may be your company values, your social responsibilities, the way your product was made, or even just having biodegradable packaging that will be useful to highlight your brand on your website.
You may be a minority when it comes to your product offerings or even if you are one of the many products or services that are offered by a lot of companies, knowing your edge and being able to highlight it on your website, will give a good position in the competition.
Choose a good website address
No matter how cool or even great your website interface is, if you do not have a good domain name, you will not make a success out of your site. Your website address or domain name is your entry point so it is important that it will make a good impression to your visitors and your users.
While it is tempting to choose a name that is cool or unique, it will simply not work. Choose a domain name that is easy to spell but will ring in memory so make it short as possible.
The shorter it is, the easier it to be remembered by your users and visitors. Though it is not wise to get a website address that is too unique, it is important however that it is catchy so people can remember it when they want to find you in the future.
Think Mobile
One of the trends of consumer behavior these days is going mobile. People continue to ditch their desktop computers and laptop to give way to a mobile device as their primary tool in connecting to the internet.
In 2019, website traffic that was made in mobile devices reached up to 56% worldwide. With this number, it is important that you make your site mobile-friendly. If your site is not optimized for mobile, it will most likely not open when a user tries to access it through his phone or tablet.
It only takes a few seconds for a visitor to completely abandon their search and turn into your competitor instead. Imagine the number of people who are already on mobile these days which can be your loss.
Check your competitors
Sometimes, it is always good to check other people’s backyard. When it comes to creating your own website, it may be beneficial if you would check your competitors and how it works for their advantage.
Investigate other websites and take note of the things that you like about their site.
Get good web hosting (with tech support)
Website hosting providers allow your site to be viewed on the internet. They are companies that offer this necessary service for your website. A hosting provider connects your domain name so that people can view your website stored in your hosting account.
Companies offer different plans depending on the technology you want to use and with the support that you want to utilize. If your budget permits, get a good plan that can dedicate a server plan solely to you. However, if you are just starting out, it is advisable to get a less expensive plan and develop your website to a high-performing site before switching to an expensive server.
It is just important to make sure that your hosting company has a trunk line or chat support that you can ask for help anytime a problem arises.
Be an SEO master
It is important that in building your website, you apply SEO practices that will ensure it is optimized once it is up and running. It will save you time and effort as you will not have to do your site again to make it SEO optimized.
One of your site’s objectives, if not to be on the top spot, is to rank high in search engines. Your design and your content are essential in helping your site crawl higher in search engine results.
To make sure you achieve this, it important as well to have fast loading speed on your site, you were able to implement keyword search, optimal website code and you have existing backlinks and internal links.
Develop good content
Good content is what will mostly drive people to your website. Your website design is only secondary as well as other components like videos, design, and visuals.
Create quality content so it will add value to your site and help your rank high in search engines. Make sure your content optimize keywords and highlights your unique value proposition as a brand.
Your website content should have been clear, relevant, and keyword-rich. Contents on your website can effectively target your desired audience, encourage them to engage, and convert them into sales.
Trust your web designer
Building a website is not an easy feat. It requires a lot of things and some may be too technical for you to DIY. Keep in mind also that your website gives the first impression to your customers so if they something that is not well thought of, they will not likely trust you which will affect your online credibility.
Trust your website developer and let their expertise help you in building the best website you can have for your business.
Final Thoughts
Developing and building your business website may be a bit overwhelming especially if it is your first time building one. However, this is just your first step.
Once you have successfully launched your site, your work is far from over. Make sure you continue to optimize your website, produce quality content, and know the latest trends so you will be assured that you will succeed.
