WooCommerce marketing strategies are ever-evolving and the tools that marketers use for this are largely dependent on machine learning and artificial intelligence these days. While digital marketing trends reign the domain, we have to ensure that this focus largely falls on the basic goals of an online store. The fundamental aim of any WooCommerce marketing strategy still revolves around boosting conversions and building customer relationships.
WooCommerce marketing strategies
WooCommerce offers a lot of marketing plugins with different functionalities, suitable for any marketing strategy that you are willing to follow.
Below are a few WooCommerce marketing strategies and the extensive range of plugins that serve the purpose.
Simplify and Optimize your eCommerce site
A great user experience is a very basic element that attracts customers repeatedly to your eCommerce store. In the same way, the loading speed plays an important role in creating the first impression in the minds of users.
A fast-loading WooCommerce store can be easily made if you choose a hosting partner recommended by WooCommerce. Below are some of them:
- Bluehost
- SiteGround
- Cloudways
- Pressable
Search-optimized content and easy navigation go hand-in-hand when it comes to the optimization of your website. Well-organized content is always an efficient marketing strategy that will attract customers and leads alike.
There are quite a few plugins WordPress SEO plugins that can boost your sales up high. Yoast and Rank Math are such plugins to name a few.
Explore email marketing
One of the inevitable strategies in WooCommerce marketing is the use of email marketing. It mainly helps you to generate new leads and improve conversion rates. In addition, it also reduces cart abandonments and grabs customers’ attention when rolling out seasonal campaigns.
There are plenty of email marketing tools that can be integrated with WooCommerce such as:
- Omnisend for WooCommerce: helps you with SMS marketing, Facebook Custom Audiences, and Google Customer Match
- Optinmonster: helps you build a subscriber list by enabling functionalities such as pop-up templates, custom messages, and interactive opt-in forms
- HubSpot: offers pre-built newsletter templates, free customer relationship management (CRM) solutions, live chat support, forms, and more.
Building your mailing list and rolling out timely newsletters to boost WooCommerce marketing campaigns will not be a pain anymore with these tools.
Go mobile
Above all, having a mobile app for your WooCommerce is the easiest way of staying connected to customers. It gives you endless opportunities to interact with customers through push notifications and personalized content.
Appmaker, a WooCommerce plugin, lets you create a native app for both iOS and Android users. Additionally, this app builder plugin offers productive features such as push notifications and analytics insights. With Appmaker, you can provide your customers with multiple-language support and a range of compatible payment gateways to choose from.
Offer discounts and coupons
Interestingly, promotional offers, discounts, and coupons never fail to attract customers. Customized discounts and coupons are given away through your WooCommerce store to consistently improve customer engagement and retention alike. Seasonal promotions for segmented customers will help you create a personalized connection with them and are often considered an effective WooCommerce marketing strategy.
WooCommerce offers Smart Coupons, which is one of the plugins that facilitate the creation of coupons in bulk. You can link these coupons with specific products. The customers will be delighted to see a gift coupon or store credit from the store to honor their loyalty.
Also, Smart coupons give you the option to keep complete control of the design via CSS, so that you can customize the coupon design.
Social media promotions
Social media channels are highly influential when it comes to building brand consciousness and eCommerce marketing. They help you target customers based on demographics and varied interests. You can select suitable media based on your business model and customer acquisition strategies.
Facebook, Twitter, LinkedIn, Pinterest, Google+, etc., are some of the popular social media sites that influence customers of various age groups and other demographic factors.
WooCommerce has its own set of social media marketing plugins and extensions for making your social marketing a piece of the cake. For example, Facebook for WooCommerce marketing helps you market your WooCommerce products through Facebook.
Similarly, there are many other tools that help you run your social media marketing campaigns in a single go.
Generate social proof
Validation from fellow customers is one of the most decisive factors when it comes to buying an eCommerce product these days. Leveraging your product reviews can be extremely rewarding if you know how to showcase them on your site for WooCommerce marketing.
Also, you can control the type of reviews you would like to display on your site. Encourage your buyers to upload images and videos of the products that they have bought. Subsequently, more customers would get inspired, thereby increasing your conversion rates.
Influence your customer’s behavior
Understanding the customer persona and influencing their behavior in a favorable way can be beneficial as it helps to recover cart abandonments.
The fear of missing out (FOMO) instantly sways your customer’s behavior and pushes them to make the purchase. Also, giving them the option to wish to list the product and sending them back in stock notifications can encourage the customers to come back.
Dynamic pricing
Dynamic pricing refers to the process of adjusting the price according to a set of buying criteria, generally satisfying a specific quantity. This naturally increases the quantity of the products that are bought and promotes cross-selling of related products or accessories.
ELEX WooCommerce Dynamic Pricing is an example of one such plugin that helps you to have complete control of rules without complex calculations.
Reward your customers
Rewards and recognitions always matter to the customers of any business in general and eCommerce stores in particular. A timely rewards system that recognizes your customers when they come back or refer a friend can earn you loyal customers.
Earning redeemable points for repeated purchases or for adding reviews can be exciting for the customers as well. Giving away store credits is another similar strategy.
Explore the features of WooCommerce Points and Rewards to understand the complete settings that help you formulate a rewarding WooCommerce marketing strategy.
Leveraging video marketing
Video marketing is a growing trend in online stores, and WooCommerce is no exception. Video marketing strategies for WooCommerce stores can help increase traffic and conversions. You can create engaging videos that capture attention and encourage customers to buy products using video marketing strategies.
There are a few different ways to use videos for marketing your WooCommerce store. You can use them as a marketing tool to show off your products or to introduce new features. You can also use them as an advertising medium to reach more customers.
Using a video editor, you can create high-quality video tutorials and edit them into 3-5 minute videos that will give customers a quick and easy introduction to your products and features. You can also use them as infomercials for your new products or services.
Final word
The above-mentioned are some of the WooCommerce marketing strategies to prepare you for 2021. As you see, some of them are traditional marketing strategies while some of them are innovative tips. It is up to you to pick and choose the ones that are best suitable for your store’s business and buyer persona.
