If you have an wooCommerce store, you will always have a range of visitors that leave your store without purchasing anything.
Is there any possible way you could change their minds? Well, of course. Applying CRO (Conversion Rate Optimization) strategies to your business can convince more and more people on your website to stay and take action.
By using such optimization strategies, you can not only change the shopping experience for your customers but also improve your conversion rate over cart abandonment rates.
With optimization, you can not only change the shopping experience for your customers but also avoid an increase in cart abandonment and bounce rates.
In general, CRO is a simple concept, but in order to apply CRO strategies to your business, you have to understand it properly. The following are the typical stages of the buying process:
- The first stage is when the customer discovers your services or products and sees what`s your brand all about.
- The next step is when the customer starts choosing and adding products to their cart.
- The final step is when the customer checkout with their cart and completes purchasing your products.
During these three stages, customers like to browse your store, analyze the product, and compare prices. Optimizing your store during these steps will not only boost your revenue but also help speed up the buying process.
Ways To Optimize Your WooCommerce Store To Increase conversion rate
In this article, we will give useful tips on how to successfully optimize your woocommerce store. With these tips, you can make the customer journey seamless and improve conversion rates.
1. Tracking The Behavior of Your Customer
One of the best ways to track the buying process is by tracking a customer’s behavior throughout your website. Google Analytics helps you do just that. With it, you can do the following:
- Enable customer tracking and see how your logged-in visitors interact with your store
- Set up a custom dimension through which you will able to compare a logged-in visitor behavior over a guest visitor behavior
- Look out for the customer traffic that generates you the most revenue in your store
- Track your abandonment cart rates, so you can figure out why people are not completing their purchases
Apart from the factors we’ve discussed, Google Analytics comes with plenty of features that can help you analyze your customer behavior and improve your conversion rates.
2. Optimize Your Site and Landing Pages
In order to increase your conversion rates, you can redesign your home and landing pages to make them more optimized.
For this, you have to figure out the customer’s pain points on your website and in the buying process. Through this, you will be able to make the customer feel as if they need your product and purchasing it is simple.
To help you redesign your home landing pages, here are some useful tips:
- You have to grab your visitor`s attention by using larger images, and it will also help if you showcase your product properly.
- Using a brand name or custom logo on your home or landing page will remind the customers that they are shopping on your site.
- By using contrasting colors, you can make your call to action button more eye-catching.
- Provide good value propositions to your customers, so they can`t resist.
- You have to add credibility to your brand and products by providing testimonials and product reviews.
When you apply these changes to your website, be sure to split test them. Through the test, you will be able to determine which changes help your conversion rate the most.
When it comes to tools, Google Optimize is your best friend in this regard since it allows you to A/B test your site efficiently and generates reports
3. Add A Search and Filter Option
Just finding your website on Google Search is not enough. In your shop, you have to make it easy for customers to find the products. You can enable this by adding a search bar to your website.
Nearly 30% of the visitors use the search bar once they are on your website. By performing this, they are more likely to purchase the products and better yet return after making a purchase.
To make searches easier, follow these steps:
- Enable search on your product pages.
- Enable the option for autocomplete to complete searches and autocorrect to account for spelling mistakes.
- Enable the multilingual search option.
- Enable saved search options for those customers that are at the choosing stage and can remember what they viewed.
If you want to know what products your site visitors are searching for, you can use the Google Search Console. Through this, you will be able to see the list of searched products on your WordPress Dashboard.
4. Optimize Your Product Display
If you have lots of different products or you own a wholesale store, it’s crucial to show your visitor your product catalog as soon as possible. You can easily integrate this by creating a product table for your products.
While WooCommerce Store already has a product display, it is very limited and will not be able to showcase all of your products. If you want to showcase all of your products and also improve your conversion rate, you need to add a product table.
Through this feature, you will be able to:
- Display all of your products in a tabular format
- You can make the display more eye-catching by adding product images and detailed product descriptions
- Your customers will be able to filter through product categories and view all the products in that category
- Customers can make quick purchasing decisions by having the Add To Cart button with the product
- You can add checkboxes and quantity fields so customers can have the ease of checking out with multiple products
For this, you can use a plugin called Product Table For WooCommerce, through which you will be able to streamline the check out process for your customers. It does so by adding a bulk order form to your Woocommerce store that displays products in tabular manner as mentioned above. The plugin is easy to install and configure according to your preferences and helps you boost your conversion rates to a significant degree.
Conclusion:
There you have it, four foolproof ways to improve your conversion rate and boost your sales. We hope that this article was able to provide you with all the information you need to improve your CRO at the basic level.
WooCommerce has created an extensive document on how you can improve the conversion rates for your store. If you’re looking to dive deeper into CRO, then that’s the best place to start.
