If you think programming an app is all you need to do to increase your app installs, you are wrong; it is only half of what you need to do. Developing apps pushes the need of leveraging marketing steps and applying cross-promotional activities. Today, we will share the best tricks to help you promote your app on social media quickly and efficiently.
promote your app on social media
1) Raise interest in advance
Application marketing starts long before launch day. Imagine telling people about your newly released mobile app and its productivity only after it has been created. No one will be compelled to buy or use it because people will have zero awareness of what you are offering to them.
It takes a long time to be recognized and wanted; therefore, you need to consistently build interest in your app via social media channels. Moreover, it can also help you improve your app.
By maintaining a dialogue related to your software, you will understand your target users better, add features, uncover gaps or fix mistakes.
It is like killing two birds with one stone – you market your app and also introduce your potential customers to the app creation process. If you begin mentioning your app on media channels now, you will reach the peak of exposure on the launch date.
2) Sell directly through social media
Some social networks begin presenting a new checkout feature that allows you to make purchases directly in the app. You can take advantage of this opportunity, too; however, this shopping feature will cost you an arm and a leg.
Thankfully, there is a great alternative that allows you to have in-app purchases and track users’ behaviors and responses. Have you guessed what tool we are talking about?
Of course! It is a bio link service called UniLink that can be used to go from your profile to another landing page. In your case, it can be a website or play market/app store where people interested in your business may install or buy an app. However, there are many other functions.
A URL in your social media bio can help you create a multifunctional mini-landing page. These landing pages promote more meaningful audience engagement with the brand. The reason is that the page builder includes a large collection of content blocks (images, tags, integrations, and much more) that all help you complete your social media setup and create one more room for selling.
3) Create a loyal customer base
Social media sales are influenced by audience loyalty, which can be achieved through communication. Communicate frankly, show real results, share feedback and demonstrate the company’s workflow. If you are wondering how to make it work, here is the breakdown of several trends you can start with:
- Use live broadcasts, stories, or videos to increase reach
- Grow your audience and sales for free with giveaways and like-times
- Create the WOW effect – it can contribute to increased audience engagement and repeated purchases
- Give bonuses and gifts and host contests
All of this work around the “little things” should be systematic. This is the only way you will be able to enhance audience loyalty and downloads of your app.
4) Collaborate with influencers
One of the most effective ways to expand your app installs via social media is to collaborate with influencers (i.e., bloggers who publish posts on a specific topic and have a loyal subscriber base).
The popularity of influencers makes their statements in support of a particular brand or product much more effective than paid advertising. These types of mentions and recommendations appear sincere to users.
The most obvious thing to do is to find a list of influencers in a niche similar to your app’s. Then, offer them a collab that provides them incentives (an opportunity to use the app for free, test it within the free trial period, or get money for saying a word about it on an influencer’s social media profile).
5) Encourage customers to leave feedback
The vast majority of online users read customer reviews before deciding whether or not to buy a new product. We trust other people’s feedback more than brand promises.
You need to take advantage of this opportunity by simply letting satisfied customers share their feedback on your products. At the same time, remember that feedback can be negative, which may have a severe influence on customers willing to purchase or install your app. Be on the alert with feedback, and always respond to customer claims promptly.
Furthermore, users can help you put forward general suggestions concerning improving your app or optimizing some other solutions, which, let’s be honest, greatly simplifies your work. You don’t need to do everything with pure intuition, take recommendations from specialists or seek advice on blogs.
Your target audience promote your app on social media can tell you what they expect, and then you put a team of reliable developers together and make excellent advancements to your application. If finding a crew of trusted mobile app developers is a bit of a struggle, you are in the right place. You can easily look for a reliable mobile app development company.
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