In the era of pandemic, individuals got more conscious and cautious about their health and immunity. The importance of people working in the health and sanitation sectors were highly appreciated. Such things provide business owners to get into this sector by launching a new healthcare app or adapting some changes in the current app.
Medical app development improves healthcare services along with it is money making for the owners of the apps as well.
Through monetizing the app , the patients and users will feel better while using the app while on the other hand, the owners will be able to earn better by generating massive revenue.
monetization strategies which are pertinent for healthcare app
1. Freemium
Freemium is the best course of action to monetize a healthcare app. The combination of two words free and premium refers to offering both the versions in the same app.
Customers will be able to download the app free of cost. The free version of the app will provide users to access the basic functions of the app whereas the premium version allows users to access features of the app which are not provided to the free users.
Premium services are provided when the customer pays a certain amount of money to access the extra features.
The objective behind this feature is to allow the users to enjoy the free services to the best of their capabilities so that they pay for accessing the functions available in the premium version.
The freemium prototype provides customers the window of opportunity to recognize why they are paying and for what before getting more engaged.
This module creates mouth to mouth marketing for such an app which further enriches the value of the app.
2. Certified content
Nurturing certified content is another approach which works flawlessly for apps that provide peer-to-peer services and the app must focus on vending content that is certified and which is of great value to the health professionals practices.
In a healthcare app, doctors might have access to the content for free. After enjoying the free access they have to sign up and reimburse a certain amount of money to view more content which gets updated regularly.
Doctors are asked to stay updated and frequently follow updates and expansion in the healthcare industry.
3. Localized Advertising campaigns
Advertisements can be frustrating for users, these kinds of useless content might be disturbing for users. The pitch is to recommend admissible advertisements.
Medical shops can be targeted for advertisements where daily users are provided with a discount or users when they are closer to a medical shop gets a notification as some of the medicines that they take regularly are available at a cheaper rate and the app provides a discount coupon for the users.
Users are expected to click and check their mobile phones and use the app when they are closer to the medical shop.
4. Registration and Subscription fees
If such a healthcare app acts as a podium which connects Healthcare professionals to the users or the patients. Then the professionals must be charged to pay some amount of registration from the app.
Healthcare apps can go through a subscription monetization model. With these models the users are able to select what kind of service plan is suitable to them and can even pay an amount on a monthly basis, quarterly, Half-yearly or yearly for using these apps
5. Promotions
To monetize a health care app, the best way is to use an app as the podium for special offers and discounts.The owners of the apps can collaborate with the medical shops who are keenly interested in promoting their shops, products or services.
The only motive to promote such things successfully on an app is to find what is actually applicable to the users. These kinds of promotional practices gain the interest of customers and make them loyal towards the app.
6. Monetizing accumulated Data
The data collected by the app on patients’ health and diseases can be sold to the interested parties. For instance, If an obese man has just underwent a bypass surgery , his lifestyle and other behaviour might be useful to many parties such as a gym owner, doctors and others.
There are many legalized methods to sell your data to them without breaching the trust of the users.
7. Gamification
Games are the most preferable to get rid of stress. App owners can provide a paid platform to the users to play games on the same app.
It should be adjusted according to the importance of the healthcare and medicinal sector, the levels of their achievements must be created.
Games should help the patients to take their medications by setting up reminders, making them exercise physically at a certain level while playing a game.
Kids can be very active while playing such games on such apps if they underwent a recent surgery or they are continuing their treatments.
For adults, games can also work as a reward provider for some discounts, free advice or bonus points for the next level of the game. This kind of game usually makes the use of an app more enjoyable.
8. In-app purchases
Most victorious monetization strategies as it contributes about 47% of the total revenue of the healthcare app. So if you are willing to launch a free app for the users then the in-app purchases can be the most prominent feature of the app.
The only thing to keep in mind is the app must be functional without any additional purchases such things like in-app purchases only enhances the experience of the users.
9. Sponsorships
Get those sponsors from the same medical fields and provide their logo in the header or footer or on the splash screen. Promote posts and stories of the sponsor and also provide discounts to the users when they make a purchase from the sponsors.
Sponsors won’t be paid anything in return for their sponsorships instead agree down for a barter system to provide something in exchange for their sponsorship services according to their requirement.
Enclosure
The type of application that is created and the kinds of features the app developers include helps the owners to realize what kind of monetization tactics is required.
Such kind of monetization practices will surely enhance the potential of the app along with its architecture. Every monetization technique can be executed solely or co-jointly with other strategies.
App owners are provided with ample number of options to monetize their app, what suits them best for the app must be applied and not all the monetization strategies.
You can also refer to app development company for further assistance while developing your app.
