What makes a website attractive enough to entice potential customers? There are many factors that contribute like functionality, intuitiveness, quality content and there are much more in the list.
The key component that adds appeal to the website is the pictures used – be it for showcasing products, services or brand identity. It won’t be wrong to say that pictures infuse an irresistible charm, compelling you to fall in love with a particular website.
The most powerful means of communication, imagery, is an unavoidable part for every minimalistic or flashy design.
The audience today is very much mature to identify the difference between relevancy and irrelevancy of the things that you reflect on your business website. Needless to say, inappropriate mix and match will lead to downfall only.
There are many other mistakes apart from relevancy that has been observed in the context of using images. These pitfalls will ultimately impact the website’s credibility and conversion ratio negatively. So, image selection should be done precisely.
Now the question is – How to choose the right images for the website?
Here’re some excellent tips that will help you choose the right images for your website, making it customer’s favorite:
1. Quality
Before anything else, quality is the aspect that matters the most. You should use pixel-perfect, highest resolution image.
Even if it is not so large in size, it should be impactful enough to create an impressive image of your brand in the visitor’s mind.
Good quality images reflect a professional approach. Tiny images that you upload on the website shouldn’t be blurry – dump them without giving it a second thought.
If you are using personal images of employees then ensure that they have been clicked using a good smartphone camera. The resolution should be high enough to give the picture a crystal clear look on the website.
If you are truly looking for conversions then get purposeful and calculated with your image selection.
2) Avoid Using Bad Stock Images
Using stock images is an idea that worked a decade back. Internet users are not easily lured to whatever the businesses show them. They believe in reality and using original pictures definitely works for them.
Bad stock photos clearly look as if they are staged and unreal. If you want the users to connect to your brand instantly then chuck the stock pictures and let them experience your brand in a realistic and novel way. You will attract loyal customers in this way.
3) Relevance with Brand
All the images you are going to use should be relevant to your brand’s identity.
If a brand is selling the most fashionable clothes and accessories, the images must exude the classic appeal and charm of that particular product. Images talk about the brand and the purpose it is serving.
4) Functional
Functional images are more commonly referred to as call-to-action images, in such a way that convince visitors to take action.
This simply ensures that your images play a vital role for your website, in addition to the visual quotient that they improve.
Take an instance of a renowned brand in the food industry, like McDonald’s use actionable images whenever they introduce any new meal. So, use the images of the products that compel some action.
5) Impactful
The best example to help you understand this aspect is the Discovery channel. They use such image that will compel you to dig deeper into the stories behind.
Those images are powerful enough to catch your attention, keeps you engaged and generate your interest to know more about the stories are hidden in them.
Such images make the content on your website more intensified. You should avoid the content pieces that are not supported by an image. One should not prevail over the other.
6) Unique
How will you manage to stand out even if you are offering services in the saturated slot?
Well, you can employ images to make things favorable and defining the line of difference between you and your competitors.
Your images should narrate your brand’s story that makes you distinct from all others in the industry.
More appealing will be your images; more tempted your visitors will feel about exploring your website.
7) Experiment with Visual Hook
Try replacing your text with impactful images because a text-heavy website can never generate as much of interest that a page with images can do.
It is not about the quality of content every time, all you need to do is make the content interactive with relevant images as the visually appealing pages makes the customer feel connected with your brand.
8) Express Emotions and People
Using photos of people works great to foster the average eCommerce conversion rate. But, this doesn’t mean that you should start using stock photos of people.
Using the common pictures is an open invitation to a tragedy as seeing the same photos on other brands will make visitors lose trust in you.
So, never proceed with stock images that put your website’s credibility in doubt; use copyright-free images instead.
Coming onto the emotions, pictures make a perfect addition to fire up the conversion ratio of your website. Use fun images of people with satisfied face expressions. Such images will reflect your customer-oriented approach.
Now that you have realized the significance of using unique, quality and relevant images with your informative content pieces, make sure you are making most out of it.
0 Comments