11 Biggest SEO Writing Mistakes and How to Avoid Them


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The beginners of blogging usually make various SEO writing mistakes, maybe due to lack of knowledge or they don’t understand things correctly.

SEO is changing almost every other day, so what worked earlier may not work now. Hence, it is very essential to stay in touch with the latest SEO developments.

SEO is a very crucial part of growing your brand. When we use SEO, we can improve our ranking in Google’s search engine result pages and can even reach the top rankings.

This must be done because the top search results always get more clicks in comparison to the other results.

While checking the SEO of your website, Other things must be kept in mind and they are the mistakes that are generally made by SEO.

if you commit any mistake, you might end up losing your hard-earned reputation. As an SEO you cannot afford to make mistakes as they will cost you your time, money as well as energy.

These SEO writing mistakes are normally those which can be easily avoided, this often occurs when you know the right steps to be taken but instead go on the wrong track.

Most Common SEO Writing Mistakes that Must be Avoided

1. Unsatisfied Search Intent

You may write excellent and useful content, but if it is not well-targeted, people may not find them useful at all.

Now even if you have focused on the target audience, but don’t consider the search intent into account, all the efforts may go in vain.

Search intent refers to the intention behind the search. Your website must satisfy the intention by providing a valid solution.

This is one of the reasons why it is important to understand the thinking of the searchers. Your website should provide the desired answer to the client’s thoughts.

For example, if someone searches “Android Apps” then the person is looking for what are android apps but if the keyword is “Android App Services”.

So, the person is looking for android app services and their providers. So, you need to see the intention of the customer behind the search.

2. Building Too Many Links to the Website’s Homepage

The websites won’t look natural if the links redirect to the homepage again and again. As an SEO, your motive is to extract the best results, so the main goal is to make your backlink profile look as natural as possible.

Many digital marketers are way too concerned about their homepage in the SERPs, so they either choose not to or forget to build backlinks to the other pages. When you’re using a guest posting services to build links for your site, hence its very essential to select your product or service pages instead of going with the home page only to build a relevant links.

So, you don’t need to add loads of links to your homepage, instead, you should split the links and have some deliver readers to your blog posts and other website pages.

3. Writing Unimportant and Thin Content

When the customer lands on your website, the most important thing they will look for is a solution to some specific problem. Your website must have the correct solution for its problem.

If this doesn’t happen, they will bounce back out of your page to some other SERP result. Thus, you will soon not be included in the list.

So, the question that arises is that what do you need to provide?

Good content is for both qualities as well as quantity.

Good quality content includes when the chosen keywords are directly searched for.

For example, if we say “buy blue bags”, it will show where to buy, how to buy, what to buy, and so on.

Now when we talk about quantity, if you write content in only 150 words you won’t be giving the deep details which are required or whatever is needed by the client.

4. You Aren’t Using A Keyword Research Tool

Some people have in mind that using keyword research tools before the content creation is somehow incorrect. This is not true; it is an SEO mistake.

A keyword research tool like SEMRUSH or Google Keyword tool will give you an idea of what people search for in their Google search box.

If you have those keywords in your content, the content becomes more relevant. You make the content more relevant, easily understandable for the search engines as well.

5. You Don’t Promote Your Blogs or Posts as Much as Required

People won’t share the irrelevant or a blog that is liked by just you. This is going to happen only when you have built a decent audience for your website which includes email subscribers, Facebook followers, Instagram followers, and Twitter followers.

You must promote your work as much as possible.

It will take a lot of hard work, good content, and persistence towards others to share your content but once you are done, everything becomes easy.

6. Not Updating Yourself

You need to update yourself with all the latest happenings. Since Google brings new updates daily, you need to be aware of the latest trends.

If you miss out on some valuable updates, your content or website might be affected and you may lose your valuable traffic. You must keep yourself updated with such updates.

7. Too Many Ads on Your Website

Google tends to penalize those websites which have more than required websites. The best way is to keep the website easy, clean, and accessible.

It is always recommended not to use annoying pop-up ads that appear as soon as a user checks out the website. This increases the chances of bounce rates.

8. Website Speed

Yes! It is a well-known fact that the websites that load faster rank better. People expect the websites to load in the blink of the eye, and if it doesn’t open, they exit the website.

So, the extra or unnecessary scripts or plug-ins should be avoided. You must avoid the massive and heavy image instead you can optimize your images.

9. Not Focusing on the Branding and the Brand Searches

“Your website is the face of your company”. And Google considers brands. SEO is becoming more brand-centric with the passing time.

Now, SEO is not just about getting traffic anymore, you need to create a brand name as well. If you want to take over the SEO part and make your business a well-known brand.

10. Not Ready for Mobile

More than 50% of the traffic comes from mobile. If the website isn’t ready for mobile, Google will consider it not ready for mobile. You must ensure that your website is responsive, this is one of the Google ranking factors.

11. Prefer People over Search Engines

Last but not the least, you should write your content for the real users and not the search engines.

Since you need real customers for the business flow. Search engines are just a pathway towards the customers, but if you prefer customers then your customers will promote you and Google will also rank you higher.

Hence the customer needs to be satisfied.

Conclusion

Now that you know all the SEO writing mistakes, you can try to avoid them. You must try using technical SEO and keep yourself updated. All you have to do is go through the list and make the necessary amends in the SEO patterns you follow.


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Sanjay Kumar

My name is Sanjay Kumar and I’m working in a reputed website development company, Escale Solutions as Digital Marketing Manager. I have 3 years of experience in digital marketing and before that, I worked in the digital publishing sector where I used to develop eBooks. I like to write interesting and informative articles on subjects like technology, online business, and digital marketing. In my free time, I like to watch action movies or hang up with my friends on WhatsApp. Learning and discovering new things is my habit and I love to do it!

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