You have designed and developed an incredible mobile markrting that’s going to influence the lives of many people.
You know it will blow the minds of those who use it. And you know they are going to love it, and recommend it to everyone else.
Congratulations! But, wait! Aren’t you forgetting something?
Shouldn’t you let people know that there is this killer mobile app that they are going to love?
That’s right, marketing.No matter how incredible an application that you have, unless you market it, no one is going to know about it.
And, you need to market it right.
When it comes to promoting a mobile app, the best way to go is mobile marketing. That’s straightforward, right? Further, you need to market it where it matters. There are of a bevy of top digital marketing agencies that can help you with that.
But before that, you need to know why mobile marketing is crucial for your app’s success so that you can strategize an intelligent, viable, and impeccable campaign for it.
Top Reasons Mobile Marketing is Important for Its Success
Your app is made for mobile
You have the app made for mobile phones. Everything you do to market the same revolves around mobile phones.
Hence, it is a no-brainer that you are going to focus more on mobile marketing so that the audience can click on your ads and install the application to their phone. This, no doubt can give them the opportunity to try the app.
If you are going to concentrate your marketing on platforms like PCs and TVs, it is not convenient for the target audience. However, with mobile marketing, with a single click on your ad, it is easier for them to have the app on their smartphone.
No matter who you ask, audiences are all about convenience now.
As the target of any app market campaign is to increase the download and installation of mobile apps, it makes perfect sense to emphasize mobile marketing campaigns for your application as well.
People are on Mobile
According to Statist, there are three billion smartphone users in the world. With hundreds of millions to join them in the future, it would be a gross understatement to say that people are on mobile phones.
So it is simple logic to market your product, no matter what it is, where people are. That’s the first simple lesson of any marketing.
With the number of smartphone users increasing by the day, the emergence of new android and iOS application development services has also been stout. This underlines the fact that brands recognize the importance of having mobile apps for their products and services.
This all underscores that people are increasingly on mobile phones. Hence, you need to market your app where you are likely to getter better CTRs and conversions for your ads.
Mobility is the Future
The availability of the internet has changed the ballgame in the internet marketing world.
With more people spending time on mobile phones for a variety of reasons, brands have come to recognize mobility as the future of marketing.
With smarter voice search, better applications, and more powerful devices, the world of smartphones is changing. By 2025, a 25% increase in mobile traffic is expected, a report by Ericsson Mobility Report predicts.
It will also surely increase the time spent by people on mobile phones. With more than half of internet users on mobile phones already, there are higher chances of more people relying on mobile phones in the future.
Hence, it is important for you to stay updated with an evolving mobile marketing strategy that you can use in the future.
Mobile Marketing is More Engaging and Targeted
No matter the type of business you are engaged in, mobile marketing is more targeted. This goes extremely well for mobile applications as well.
As smartphone users can be targeted well based on their preferences and online activities, it becomes easier for a brand to make their marketing for an app more targeted.
This will surely increase the chances of your campaign bringing more results. After all, such results are all that you want, right?
This also offers the opportunity to drive better, instant response from your audience that is quantifiable. It can also help you assess if your campaign has been successful, giving you enough room to tweak the same for better audience response.
It Helps Create Better, Long-Term Relations with Prospects
The ultimate objective of any business when carrying out marketing is to create fruitful, lasting, and beneficial relationships with their soon-to-be customers. Hence, it is always imperative that you put every effort to make that happen.
When you are an app owner and trying to create a user-base for your mobile application, mobile marketing is naturally the most valuable platform for you to work on. After all, you are making every effort to have the targeted people install your apps onto their phones.
As you would already have understood, mobile marketing is more intimate, personal, and relevant to the user. This will always help you find the most likely candidates to market your application first. If you are marketing a sports app or a fitness app, you are likely to target people interested in any of these fields, right?
If your app offers free service with premium features as an in-app purchase, you will have every opportunity to create, water, nurture, and age your relationship with your user until you convert them as paid customers. You can only do this with patience, focused, and brick-on-brick mobile marketing efforts.
Conclusion
After working with an iOS or Android app development company in India to develop an app, the next important step to making your app a global phenomenon is promoting it, it is only sensible to have a mobile marketing strategy. It helps drive better ROIs and installations which are impossible to drive when promoted on other platforms like PCs.
Marketing your app on smartphones makes it easier for the audience to download the same and use it. It is more convenient for the audience.
Hence, the rate of successful installations will be higher with a mobile marketing strategy than others.
So, when you are promoting an app, market it on mobile-first. Because it’s effective, ensures better ROIs, and increased downloads.
