Analytics, particularly those required for promoting a mobile app marketing, can help you get valuable insights about the number of users an application has and the target audience.
It also lets developers and companies measure the quality and success of their optimization processes and marketing campaigns. By using mobile app analytics, you are not only achieving your business goals by driving growth, but also giving end-users the best experience they can get from your apps.
Importance of Leveraging Analytics for Mobile App Marketing
Using Analytics to Make Sense of Mobile App Marketing
Mobile marketing and mobile app marketing are two different terms. When we talk about mobile marketing, it includes any promotion you do from a mobile device, be it ads, apps, or even websites. But, when it comes to mobile app marketing, the focus narrows down to mobile app promotions. However, there is one other thing that is more important than promoting apps – engaging and retaining customers.
You get a customer for your apps when someone downloads them. It would be best if you also kept in mind that your target audience is mobile users, and their preferences are different from those using other devices. And, with the help of analytics, you can get to know more about your users.
The Apple App Store already has over two million applications, while the Google Play Store has around three million. So, with these numbers rising steadily by the day, it can be hard for users to discover potential apps. Moreover, it can be hard for your applications to stand out.
But by using the techniques of mobile app marketing analytics, you can tailor your campaigns towards acquiring more users. Analytics also helps you to identify your target audience as it focuses more on the latest trends in the digital media space.
There are different techniques to know who your target audience is and what they prefer. Also, user preferences keep changing with time. So, you need to be aware of that. With the help of analytics, it is possible to track such changes.
Types of Analytics for Mobile App Marketing
There are specific techniques that can help you to judge what your target audience is looking for in mobile applications. For instance, in-app and web-based analytics solutions help you to track how the user has navigated through the application, how much time they have spent using the app along with bounce rates.
Similarly, campaign analytics solutions help you to track the performance of your marketing campaigns and your KPIs, as well as optimize how much you spend on each ad.
When it comes to mobile apps, analytics also helps track installs and in-app user actions, such as the number of times the user clicked on your ads.
But all analytics solutions are not the same. While you have in-app solutions that help you provide better user experience, you also have campaign analytics solutions to enhance your marketing campaign optimizations. By optimizing your campaigns, you can also cut costs and increase your ROI.
Tools for Analyzing Mobile App Marketing Metrics
As stated earlier, there are several ways in which you can track how your apps are performing in terms of the number of users it has got, in-app experiences of each user, and bounce rates.
Companies like Apple and Google offer a host of tools for mobile app analytics. You may have already used tracking solutions like Google Analytics that help track users who navigate through mobile websites.
The analytics software from Google keeps track of user behavior, user flow, and bounce rates, among other things. Similarly, you also have a tool called Flurry that helps you track user behavior while he or she is using the application as well as bounce rates.
Other campaign management analytics tools like TradeMob, HasOffers, and AD-X help you to optimize your marketing campaigns by analyzing various KPIs, including CPC (cost per click), number of downloads or installs, and in-app conversion rates.
When it comes to campaign management, even platforms like Android and iOS have analytics tools that help you to track the performance of your mobile app marketing campaigns. For example, the Android Referrer is the standard campaign management software for Android, while Apple has developed many such solutions over the years for iOS devices.
Both tools use the Device ID and Fingerprint Tracking techniques to keep track of various performance metrics related to your marketing campaigns. However, most marketers refrain from using solutions such as cookie tracking, which are standard tracking solutions for the web, as it tends to slow down the connections, causing a bad user experience.
Benefits of Analytics for Mobile App Marketing
There are many benefits of using analytics for mobile app marketing. Using the location feature found on most smartphones today, marketers can check for local users who are interested in their applications.
The different analytics solutions enable developers to collect and analyze data in real-time and allows them to make quick decisions about providing users with the best in-app experience.
1. Better Understanding of End Users
Analyzing marketing metrics for mobile applications has become so vital today that no company can progress without its presence. As a result, when businesses track the performance of their marketing campaigns, they can observe not only the preferences but also the perspectives of end-users.
By using blog outreach services, you can also connect with different bloggers across the world wide web. By using effective and persuasive writing, bloggers can help you promote your campaigns
2. Increased Productivity and ROI
All the data that various mobile app development companies collect and analyze helps them to optimize their applications better, thus achieving better performance and ROI from their campaigns. And, by better optimizing applications, businesses can also increase productivity and save time.
3. Higher Growth Rates
By using analytics, mobile app development companies can also get a clear picture of their clients that will, in turn, help better serve them. So, by analyzing user information, businesses get a better understanding of the target audience that they are looking to serve and develop applications specific to that target audience.
4. Better Results
Companies can achieve better results in marketing campaigns when they collect insights about their users and use those insights to track the performance of campaigns. Also, by following individual and group users separately, they can create targeted marketing campaigns that will yield the outputs they desire.
Conclusion
So, analytics offers several benefits for mobile application development companies. Thus by analyzing the perspectives and preferences of their target audience, such companies can better optimize their applications to achieve higher ROIs and growth rates.
Furthermore, enhancing mobile app optimization also leads to better user experience and, in turn, lower bounce rates. Analytics allows you to optimize mobile applications according to the preferences of your target audience and lets you acquire more customers while retaining your loyal ones.
