The invention of mobile phones and the internet has changed several things in people’s lives. Almost everyone can find the mobile phone in everyone’s hands when they move out of the homes and even being inside the home. This gave rise to online shopping. Now, Mcommerce is on pace to control 73% of the global eCommerce market share by 2021 up from 59% back in 2017. When considering the last 6 years of period, the online purchase has steadily grown with these mobile devices.
Top 6 Trends in Mcommerce: Blooming Industry
Several eCommerce store owners are looking for Mcommerce development services to have a successful business in the digital era. Understanding these, several people are making more research in this area and reporting with the trends in the mobile commerce industry, and here is a list of trends to watch-out now in 2020.
Intelligent site search
Site-search has been an indispensable part of the booming eCommerce industry for a long time, but now the trend is also dominating in the mobile commerce industry.
Navigating through thousands of products via the mobile is not an easy thing when you are doing it through the mobile phone. So, the Mcommerce solution provider designs the website that will be suitable for the screen size for the mobile phone, tablet, etc.
So, it is now easy for users to look for the best shopping experience through mobile phones. Further, 53% of traffic for online shops is from mobile phones. This will help in improving the traffic, user experience by adopting the intelligent site search for the m-commerce channels to become the most necessary addition.
Social commerce
Almost everyone is using the smartphone. and most of the smartphone users are using them in social media. As per the research, the social media user globally is expected to increase to 2.96 billion by the end.
Among these, 53.1% of the people are now using mobile phones for social media and this is expected to increase to 54.2% in 2021. So, the Mcommerce business people should prepare for this growth in the flux of users finding the products through one of the social media platforms.
Most importantly, they are expected through mobile phones. It may be through the ads from social media, a link sent by the friend, newsfeed, etc. So, the marketers also should focus more on the content and the efficient way to reach the audience.
Intervention of technology
Today, Mobile Commerce comes with innovative technologies like Augmented Reality (AR) Artificial Intelligence (AI) Virtual Reality (VR). All these three are completely reshaping the new shopping experience of the people through mobile phones.
With the help of these higher-end technologies, it is possible to bring several new things to life that was not even possible to imagine.
For example, if you are willing to buy the sofa, along with looking for the pictures of the sofa from different angles you will also be able to fix the sofa in your living room. So, you have to know exactly how the presence of a sofa in the room would feel.
The growth of voice search
Like any other industry, the assistance of the voice is highly needed in the Mobile Application in the mobile commerce industry as well. The voice search is turning out to be an increasingly popular form for individuals to perform searches when the users are buying something using their smartphones.
It is expected that this will grow to $40 billion from $2 billion now. There is a huge change in the dynamic and growth of the voice search calls for a change in the unconventional strategies for online shoppers.
When considering the modern eCommerce store and these mobile apps that have to embed the voice-activated the commands and target voice searches to enhance the sales revenues in the future of the online shopping industry.
Instant replies
Live Chat Bots integrated into the mobile commerce store have now proved to become a game-changer in the industry these days. People get lots of doubts, and it is the responsibility of the business owners or the people in the company to clear the queries.
However, it is not possible to produce instant replies when it’s human work. So, here comes the use of Artificial Intelligence in the name of Chatbots. It is the pre-programmed device where you will be able to reply to the device and will respond to the users with no time delay.
It is not the place where you clear the doubts, but will also gain you a good impression from the audience. So, the Mcommerce development services are developing the application with this option.
Mobile image recognition technology
The mobile image recognition technology will change the face of Mobile commerce in the future and now the changes are started.
It will allow the people to search for the products through the images, and the Mobile Application will be able to recognize the images and the needs of the people.
Wrapping it up
So, there are some of the commonly found MCommerce trends that are found to be popular and ruling the industry in recent days. So, when you are looking for the Mcommerce solution provider ensures that they will develop the service incorporating all these aspects.
In this competitive industry, you may not be successful and survive unless you are strong with these strategies and have all the other necessary strategies for the eCommerce business.
