The world of mobile app development has changed a lot in the recent past. With the implementation of different libraries and, overall, much more varied use of different programming languages (i.e. Python, Javascript-related libraries), this sector has reached and peaked the same complexity which many desktop apps have. Opposite to desktop-related material, mobile apps have been all focusing on two major factors: reliability, speed, and simplicity. Let’s analyze why Google PWA (especially Google’s) do these things in a much better way than “traditional” apps.
IS Google PWA the Future Of Mobile Development?
What Is A PWA?
It’s complicated to provide you with a precise definition of what a PWA is, but it is very easy to list a couple of PWA which everyone is currently using: WhatsApp, Tinder, Instagram, and Facebook are all PWA who transfer their mobile features to desktop and vice-versa.
The first step in identifying a PWA would be, in fact, UI transferability: being able to use the app’s features on the desktop with a dedicated portal (i.e. WhatsApp web, Tinder Online, Facebook) is the starting point in simplifying their usage, which is, again, the foundation of PWAs.
Google PWA take this process even further, by communicating and transferring data to all its other applications in order to instantly provide you with complete pieces of information: if you’re browsing Google Maps, for example, you will receive info from Google Shopping in regards to products you can buy in a specific store, reviews coming from Google My Business and much more. With Google’s PWA the keywords are interaction and simplicity.
Is This A Gamechanger?
Being able to create interfaces that can communicate with each other from mobile to desktop is something that is definitely appealing to massive corporations like Amazon and other big eCommerce retailers.
On top of this, Google’s PWA and their interactivity has found a consistent application within UK-based applications like the one the BBC is currently using.
A team of UK app developers who coded the app has stated how “creating a single architecture which automatically implements other pieces of content from other applications has helped us in speeding up both the building process and the integration with other apps”.
To sum it up, the usage of PWA is becoming an industry standard for app development in the UK, with many firms approaching this very route for their enterprise projects.
Who Is Using PWAs?
Progressive Web Applications aren’t an embryonic subject anymore. Their usage has, in fact, been deployed in a number of different companies, ranging from TESLA (with their new summon app) to Facebook.
TESLA’s example is very interesting: Elon Musk’s company is, in fact, using mobile devices to extend their vehicles’ possibilities. When you summon your vehicle, in fact, the head computer communicates with your smartphone, which tells the car what is surrounding you in order to picture the safest route to reach you.
TESLA’s summon feature is indeed the first deployed of a progressive web application that utilizes a super rendering language known as SLAM (Simultaneous Localization And Mapping).
Costs And Completion Times
Building a PWA from scratch may be relatively complicated, as it takes a lot of variables into consideration, such as frameworks, building capabilities and, most importantly, budgets.
The usage of PWA within Agile-related development routes is mainly related to the deployment of an app which is set to control certain features of its desktop version. Planning a PWA from scratch requires a lot of strategic time investment as every single feature has to be server-ready and perfectly optimized for working offline. With this being said, it’s easy to understand that developing a PWA from scratch would seem like overkill.
PWA-ready features are being deployed within Agile routes on a daily basis within sectors that heavily rely on UX: instant messaging, online banking and finance to list a few. Having an architecture that is usable from both desktop and mobile without sacrificing its features is something very appealing for those and it’s definitely set to become an industry-standard in the mobile app development world.
The Combination Of Multi-Level Development Features
Another great feature within PWAs is the fact that they are developed with multi-level features. By that, we mean that PWAs have several architectures for specific features: the usability of certain desktop features, within mobile architectures and evolutionary power controls, has become the flagship feature within PWA.
Google PWA, for example, has recently been the first company to introduce web assembly to the world of google PWA. Not only this has been stated as an extraordinary way to introduce the mainstream to new front end languages like web assembly, but it may also be the foundation in regards to the creation of multi-level interfaces with popular languages like React and Vue.
PWA and Marketing
Many have also speculated about using PWA-based features for front-end development. Effectively, a PWA could be deployed within a landing page since (as mentioned above) they operate with components-focused programming languages.
Many are, in fact, the eCommerce businesses who are trying to deploy personalization and automation-related features on their pages to improve both their conversions and their overall UX. The future of digital marketing and SEO, in particular, could definitely be related to the implementation of PWAs, especially if covered from a speed perspective.
Digital marketing has recently moved towards a far more technical approach and this is just another word within the statement. On top of this, it’s also very important to keep in mind that PWA is very Python-friendly, another important signal of their potential when it comes to marketing automation. Certain CRM are including PWA features to introduce several levels of marketing automation within their lead generation processes.
Conclude
Google’s PWAs are simply becoming the industry standard for app development and the fact that they will be used to connect an app’s franchise will most likely build the foundation for more and more mobile-desktop interactions. Mobile’s hardware is as competitive as desktop’s nowadays, therefore we can safely confirm that this development route will become more and more prominent in the next couple of years.
