So, you are ready for the 2021 digital marketing trend because you have landed on this page to know about what should follow.
Probably you have read many blogs online, but in this post, one thing is for sure you will know about the digital content marketing trend that will provide you actual value. We have noticed that many blogs are published on SEO websites, giving pretty good information.
But what about actual trends you should look into?
So, let’s dive into the marketing pool!
Don’t rely on Google Analytics too much
Most of us rely on Google Analytics. After all, it is the only way to know about real-time traffic and actions on the website. Probably you are thinking now if Google analytics that important so why we don’t rely on it?
Well, you know that time has been changing. Hence new channels and marketing tools along with updated features have introduced.
Furthermore, if the visitor is coming to your site doesn’t mean he will be the potential buyer. Hence, we can’t estimate the actual data with analytics.
There are numerous ways for marketers to earn potential income, such as affiliate marketing, business partnerships, creating webinars, getting a life, and much more.
For knowing their data better, Analytics tools have been used by every marketer, such as the Google Data tool.
It is yet another free tool that provides better-informed decisions, so you can optimize your site accordingly and generate passive income.
The best about the Google Data tool is you can get data for your Facebook ad campaign, which seems problematic in Google analytics.
We are not saying Google Analytics is not practical as it was. But yes, with the change in time, we must look into the latest analytics tools too. With a vast collection of data, we can easily find the best strategy that will work superbly.
Optimize Website for Voice Search
As per sources, we found around 56% of searches are from voice. But that’s not a new trend; it has been using for years.
But the actual fact is, everyone has been using this now at a rapid pace.
If your website like techssocial is optimized just for SEO keywords, optimize it for voice search. It will be a great way to grab more attention from the customers that further increases traffic, conversion, and sales of your website.
If you don’t know how to do this, check Jetson.ai. It is specially designed to allow people to buy from the website through voice search. The remarkable feature about Jetson.ai is it can customize with interactions and work with each device, Alexa or Google Home.
Use Different Communication Channels
Your audience is everywhere, whether it is Facebook, Twitter, Instagram, mobile, Email, or many more. Sending Email is something that we all are using in the marketing world, but the exciting thing about Email is its low open rate.
Well, that’s shocking. But it is TRUE!
Email us here for a long time and still giving a response. However, companies will have to expand their communications methods. Why not chatbots? It has become a powerful medium for many people to generate more subscribers and lead generation.
In recent surveys, it is found that Chatbots power 80% of customer service. This is all happening because of AI-based technology that uses automated messages for the customers.
Many companies like Facebook and Lyft are already using the Chatbots, and they have even become the best choice for anyone, it is because of the following features:
- Provides 24/7 customer support
- Give instant response
- Answer the customer’s queries
Influencer Marketing
It is the new marketing trend in digital marketing that gaining a lot of attention from marketers. Around 63% of customers check out influencers, especially their dressing style and accessories they are wearing.
They can be any YouTube Sensation, TikTok star, or Facebook creator. They have a massive fan of following because of their talent. But many marketers are opting for influencers as a modern tactic of marketing.
Visual Search
Nowadays, search is not limited to voice and typing keywords. The optical lens helps the user take a picture of the product or word they want to search. Google lens, CamFind, Bing visual search, and Pinterest lens are the most popular search engines used by people.
With Visual search, users can quickly get the specific results they are looking for. And marketers can easily use this search engine at a broader level.
Add stories
Adding stories to social media channels like Facebook, Instagram, etc. can help you gain much traffic to your site. If you remember, Snapchat was the earliest medium to add “my story”. Instagram reels and the Facebook story have also grabbed a lot of attention from the customers.
Stories vanish after 24 hours, so you need to put the exclusive story that gets leads. Stories can be posted in many ways, such as creating polls, adding location tags, live videos, links to posts, and more.
A Good Call To Action (CTA)
Now, you’ve done the hard work of getting a customer to your website and you have shared great information with them. That great, but you need a call to action that will help them initiate a relationship with you. This can be a button to purchase something, to download a white paper, or to schedule an appointment with your sales team.
The Bottom Line
The trends keep changing, so you need to work on the major and long-term changes that would help gain massive success. Voice search, Google lens, and many more above-given trends can help you a lot.
So, all you have to nurture these trends in your digital marketing strategy to make your business growth more successful than ever. Good luck!
