Want to understand Business Trends in 2020? Let’s dig into it!
12 Hit Business Trends to Keep an Eye on in 2020:
1. Everyone In His House And The Cloud In Everyone’s
The generalization of the cloud and the great momentum that free software and mobility are experiencing make new business organizations foresee that they will lack a physical base, in which from the coordinators to the workers they will be able to develop their work from their homes and from any point of the planet through an internet connection.
This suggests a much more open, flexible and horizontal structure. What we will see will be an increase in work homes grouped into broader structures as companies.
2. The New Professions 2.0
In recent times we have seen the emergence of professions specifically linked to the online world, as is the case of the community manager, but we will see more positions related to the confluence of both technologies, such as the director of Online Marketing.
At the same time, the search and selection of personnel will be closely linked to the Internet and social networks can be a driver or a brake.
This is already forcing us to work and take great care of the image and personal brand on the Web.
Some time ago we were alerted about the danger of social networks in this regard, but now and in the coming years, it will be another tool in the selection of personal.
3. Scalable And Customized Price
Competitiveness and consumption stagnation force sharpening ingenuity to attract the consumer. The solution is to establish “basic prices that are increasing depending on the extras that apply.
It is about implementing personalized management aimed at satisfying the needs of each client.
4. From Aida To Adia
In the traditional sales process, the AIDA method (Attention, Interest, Desire, and Action) has always prevailed, but as this process is traditionally known, it has the form of a normal pyramid, where the vertex corresponds to the Attention and the base, the largest part, to the Action.
5. The 3.0 Mark
It is no longer about the brand interacting with consumers, listening to their opinions and making them partakers of their initiatives, now they must also respond to their behavior, “demonstrating that they follow ethical codes”, “the brand has to show more what it does and not what it says it does.”
And that should be done by making it clear with your actions that it is aligned with the values you advertise. One of the clearest consequences of this trend is the disappearance of the fine print and the demand for greater transparency.
6. Connectivity From Any Point And Surface
In a very few years, it is estimated that people will access the Internet the same way on their mobile phones as from any laptop or PC, ”says technology expert Rafael Achaerandio. This connectivity from any point also includes televisions.
Within this current, it is necessary to include the perspectives that open with the smart glasses and ceramics and with the devices that project the contents of the laptop on any surface turning it into a touch monitor.
They allow interconnectivity between any device, 3D television, are photosensitive and offer the option of interacting with the mobile or with the Internet from anywhere in the house.
7. Boom Of The Social Media
There will be a lot of growth based on social media, although that will not necessarily translate into the use of social networks as business platforms. “It is estimated that only 10% of users reach the pages of the brand. Networks are a socialization tool, not a shopping space.
However, they will continue to be very strong as communication networks and recommendations among users.
One of the trends related to networks is the development of applications that will allow us to know instantly if the hotel you are looking at on a page has been recommended by someone from your network of contacts or if the book you want to buy has already read it, Follower or friend.
It will be extended to all business models and we can even see it when entering stores with smart screens.
8. Without Bills Or Coins
Mobile payment is getting closer. It is the trend that the Trendwatching Trend Observatory calls cash-less.
It is true that it is a current that we have repeatedly said in recent years and has not just reached our borders, but it seems that it will finally become a reality in the coming years, because “more and more companies are betting on Develop technologies that allow mobile payments.
To this, we must add the massive implementation of smartphones that have already incorporated these applications. In two or three years the plastic cards will begin to disappear and there will have to be a necessary renewal of the POS in stores.
The truth is that it is a reality in Japan and that Google, Mastercard, Apple or Paypal have begun to collaborate to fully develop the technologies that allow these payments.
9. Smart And Committed Consumer
In line with the above, “with the increase in technology in our lives, we will reach a point where the consumer will know more than the commercial itself, will be an intelligent consumer who can find on the Internet, and almost instantly, everything related to the product you are looking for. ”
To this, we must unite the indignant and committed consumer. Social networks, and especially Twitter, took the indignant movement to every corner, extending the commitment and ethical demands to brands and business behaviors.
It is a consumer committed to the environment, politics, ethics and moves it to its twists and its walls. In that sense, brands have to take them into account.
10. Health And Leisure, One Click Away
The development of applications that allow self-regulation of health is one of the most booming exterior trends: from smart textiles that tell you about the calories you are losing, to applications that tell you what you should eat to regulate your diet.
11. Barter, Group Purchases, Second Hand … And Momentum
We return to the times of exchange, of barter. We are seeing it in large companies, type Decathlon, in which I take my bike and bring me a skateboard, but it is becoming an increasingly widespread trend and it will have even more development at all levels, even for articles of luxury.
Thanks to the Internet, bartering has even reached the trades: I paint your house, you take care of my children … It is a way to exchange and renew merchandise saving costs.
Another trend is what Sergio Bernués calls “collaborative”, which seeks the grouping of several groups to buy for a better price.
12. The Mobile, For Everything
Mobile devices will be the main protagonists of the coming years. From the applications, we will see the development of Idle Sourcing technologies (applications that facilitate citizen participation in daily and social life to the fullest, in the same way as if they see a bump in the road, they can immediately notify the service and free of charge). of maintenance indicating the exact point where there is the problem), payments and information instantly and, above all, advertising.
