The 21st century saw the advent of online business stores or eCommerce business in the form of online business websites and mobile applications. Before that, we only had our good old traditional brick and mortar stores.
The online business stores had everything better than the brick and mortar stores such as lower investment, larger customer base, and 24*7 functionality; But still, something was missing, the ‘intuitiveness’ or ‘understanding’.
When you go to a brick and mortar store for shopping, the salesperson first understands your choices and preferences and accordingly pitches various similar products to you; If you had some doubts, queries or problems, then the salesman would understand them and try to solve them for you.
But this sense of understanding was missing from the online business stores i.e. mobile applications in their early days. Thankfully the Artificial Intelligence(AI) and chatbots have almost eliminated this limitation from mobile apps.
Let’s see how Artificial Intelligence and Chatbots have totally enriched the quality and feel of mobile applications:
They Have Enhanced The User Experience:
Today, the chatbots that we see on various online websites and mobile applications, and especially the ones which are powered by Programming languages for AI, are capable of promptly understanding the requirements or queries of the customers and accordingly resolve their needs too.
For eg. you must have noticed that sometimes you by mistakenly type a wrong spelling on Amazon online store, say you have typed ‘mixd froot jem’ instead of ‘mixed fruit jam’ and still Amazon understands what you were exactly searching for and shows you the correct results; This is the power of AI, it understands by itself.
Have Enabled Easier Product And Content Search:
Now-a-days internet searches are made to more easier and convenient, thanks to AI Chatbot technology. You can search your requirement not only through typing on the Search Bar but you can also give voice commands or even reverse search an image on Google.
Say you saw one dress on some social media page which really liked and you want to buy it, but you don’t know exactly on which online store you can buy it; No worries, you can use the Google Reverse Search Feature and find out all the places online where the particular picture has been posted, most of them might be posted by the seller of the particular dress itself.
Helps Provide A Personalized Experience To The Customers:
Artificial Intelligence has enabled online businesses to provide a personalized experience to their prospects and customers. For eg. a few moments back you have visited some site and clicked on a particular product to better view it.
And then you closed the website without purchasing the product and moved on to Facebook to view your news feed. Surprisingly, you may see a sponsored post on your feed pitching to you the same product that you had just viewed on the website and some more similar products too.
This is because of the Artificial Intelligence technology on the website. It understood what type of products you are currently in need of, and accordingly target-marketed similar products to you.
Makes The App Onboarding Process Easier For The User:
Sometimes a user gets excited to try a new game online and wants to try it. The user installs the game and tries to play, but doesn’t understand how exactly to play it, gets frustrated, and deletes the game application. This would not have happened if the game was AI-powered.
For example, in some games, when a user makes a mistake while playing a game, the bot prompts a message saying what exactly the player should have done. Or some games instruct you via arrows as the game progresses, whether to swipe left or right or up or down to avoid hitting some obstruction.
This type of intuitiveness keeps the user engaged and interested and prevents the chances of him/her discarding the app forever.
Conclusion:
Artificial Intelligence and Chatbot technology have transformed the fate of mobile application towards something extremely good. These technologies have enabled various online businesses, to attract new prospects, convert them into customers and also retain them by providing extraordinary user experience.
There is no longer a void of personalization in mobile apps as compared to the brick and mortar stores as there earlier used to be. If the user has any problem, he/she is now able to convey the problem/complaint to the online chatbot, which effectively understands the issue and also immediately brings a solution to it.
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